Friday 25 March 2011

Telecom Italia wants MoMedia

From C21 Media

Telecom Italia has closed a deal with Endemol-backed digital distributor MoMedia International that brings three classic children's series to its IPTV services.

The agreement sees Italy's largest telecoms firm acquiring Hit Entertainment's Thomas & Friends and Pingu; and Classic Media's Casper & Friends for its IPTV platforms.

These include broadband TV service Cubovision, which launched in December 2009 and includes DTT channels, on-demand pay-per-view and interactive web services.

The shows will initially roll out through set-top boxes and connected TVs, with smartphones and tablets to follow "in the near future."

Telecom Italia's head of broadband content Paolo D’Andrea said: "By signing this deal with MoMedia, we confirm the special attention our broadband TV offering pays to family audiences, including kids, and to their need for high-quality content."