Saturday 3 December 2011

Video ad views grow faster than content engagement

Video ad views grow faster than content engagement: Online video advertising has reached a crucial inflection point with the faster growth of ad views than of online video views themselves

Thursday 8 September 2011

Remembering 911 doc

Wednesday 7 September 2011

Paidcontent article on a very clever Walmart getting up to 40m Netflix customer details by losing a legal case


Did Wal-Mart Throw A Lawsuit To Get Access To Netflix Customers?

go here for the full article http://paidcontent.org/article/419-did-wal-mart-throw-a-lawsuit-to-get-access-to-netflix-customers/

Wal-Mart (NYSE: WMT) recently surged into third place in the movie-download business, barely a year after buying the startup Vudu. Now, the giant internet retailer may have scored another coup.

A new court ruling gives Wal-Mart a major boost in its effort to muscle in on Netlix’s streaming subscribers. A federal court in California late last week approved a class-action settlement that requires Wal-Mart to pay out $27.5 million. But here’s the key element of the ruling: Wal-Mart will be allowed to pay the 40 million Netflix (NSDQ: NFLX) subscribers in the form of gift cards for Wal-Mart.com—where there is prominent advertising for Vudu, which rents and sells movies a la carte..

The court ruling is a blow to Netflix, which had earlier blasted the settlement as “the equivalent of a marketing campaign that costs Walmart only 68 cents per potential customer.”

The class action came in response to a dinner meeting in 2005 at which the CEOs of the Netflix and Wal-Mart.com allegedly agreed to divvy up the DVD market. Consumer advocates say that under

In what now appears to be a shrewd move by Wal-Mart, the company reached a settlement with the plaintiffs in July. The court ruling last week gave tentative approval to the settlement. Under its terms, approximately 40 million past and current Netflix subscribers in the U.S. and Puerto Rico will be notified by email that they are entitled to redeem an online settlement card at Wal-Mart.com. Members of the class action can also choose to receive a check in the mail. The settlement states that claimants will receive their share of the $27 million, minus 25 percent legal fees.

In court filings, Netflix argued that the settlement effectively hands over its customer list to Wal-Mart at a time when the retail giant is trying to expand its online video offerings. In response, the court approved an arrangement that will see a third party, not Wal-Mart, manage the payouts. The procedures also say that Wal-Mart cannot keep track track of which people that register their gift cards on the site are class action claimants.

Still, the way the settlement is being carried out will likely increase awareness of Vudu as a potential alternative to Neftlix at a time when Netflix is facing some new challenges. In recent months, Netflix has failed to renew a key agreement major content provider Starz and announced a controversial plan that will significantly increase costs for subscribers who elect to receive movies both in the mail and a streaming service.

For the first half of the year, Vudu had 5.3 percent of the online rental-and-purchase movie market, behind only Apple’s ITunes, with a 65.8 percent share, and Microsoft (NSDQ: MSFT) Corp.‘s Zune Video Marketplace, with 16.2 percent. Vudu was more popular than comparable offerings from both Amazon (NSDQ: AMZN) and Sony (NYSE: SNE).




Friday 25 March 2011

Telecom Italia wants MoMedia

From C21 Media

Telecom Italia has closed a deal with Endemol-backed digital distributor MoMedia International that brings three classic children's series to its IPTV services.

The agreement sees Italy's largest telecoms firm acquiring Hit Entertainment's Thomas & Friends and Pingu; and Classic Media's Casper & Friends for its IPTV platforms.

These include broadband TV service Cubovision, which launched in December 2009 and includes DTT channels, on-demand pay-per-view and interactive web services.

The shows will initially roll out through set-top boxes and connected TVs, with smartphones and tablets to follow "in the near future."

Telecom Italia's head of broadband content Paolo D’Andrea said: "By signing this deal with MoMedia, we confirm the special attention our broadband TV offering pays to family audiences, including kids, and to their need for high-quality content."

Friday 7 January 2011

Movies & TV from Endemols MoMedia to Lovefilm and Blink box

Happy New Year to you

Some PR on a 200 movies title deal plus some great ABC comedy we have recently sold to a few digital platforms in the UK.

Next up will be about a big project we are delivering in the Middle East, followed by some US Studio deals we are doing in Russia.

Then off to Australia to do some deals near home so i can get a decent coffee...the Brits still havent got their head around good coffee...try Melbourne. OK not the only reason to head south...its summer down there and its baltic here!

http://www.screendaily.com/news/digital-news/lovefilm-blinkbox-ink-content-deals-with-momedia/5022080.article