Definitions I use: OTT (Over the Top) meaning delivering Web video via a browser. IPTV (Internet Protocol TV) meaning delivery via IP but to a set top box or connected TV, console.
When it comes to speed to market, scalable roll-out & platform flexibility the OTT model is hard to beat. For quality of service (QoS) IPTV is still number 1, but for how long?
My view is build a OTT service, buy the content rights now and start promoting the hell out of it or end up taking a back seat until the waves of consolidation start in a year or 2. Full blown IPTV is a serious investment and its still relatively clunky so while the QoS is better than OTT its a slower, more expensive roll-out and more risky.
If your OTT is getting traction, then you will be able to piggy back any number of IPTV services being built by Telco's and CE manufacturers (Connected TV & Games Consoles) trying to add value to their networks or devices. This will give you a relatively cheap route to broadening your user base using their distribution & marketing.
When to jump in? Well it depends on your existing business- are you a broadcaster (then cover yourself and launch now) or if your a media investor (do you wait for the fall out and consolidation phase or pick a winner now) or if your an entrepreneur with a gap in the local market (then hook up with a non TV media company in your market to sell the Ads and go through the usual market analysis / due diligence).
Finally if you need content...contact us @ www.momediatv.com
a blog about digital video distribution via IP (Mobile, IPTV, Web, Cab/Sat VoD, Connected TV). Its aim is to inform about distribution platforms & business models. See www.momediatv.com ..and sports I love too!
