a blog about digital video distribution via IP (Mobile, IPTV, Web, Cab/Sat VoD, Connected TV). Its aim is to inform about distribution platforms & business models. See www.momediatv.com ..and sports I love too!
Thursday 26 July 2007
Welcom Flora Bertrand
Big news is I am now a dad. Flora Bertrand joined us last week and she is a gem.
Kamikaze Kiteboarding...check it out
http://link.brightcove.com/services/link/bcpid348384889/bclid422561619/bctid900493904
Friday 6 July 2007
Momedia & Endemol
Oh yeh forget to mention that we have sold part of the company to Endemol. The worlds #1 independant production company. So we are now part fo the Endemol family.
Whats this mean- we basically are the digital distribution arm for Endemol on specific programs, we are ramping up on our digital productions see www.kamivids.com and coming soon Club Bikini (high brow stuff!), Popbait (celebrity show), REEL men (eye candy for girls) & we are moving quickly towards our goal of being the worlds best aggregator of programs to major ISP's, IPTV platforms, web broadcasters and mobile opertors world wide.
Whats this mean- we basically are the digital distribution arm for Endemol on specific programs, we are ramping up on our digital productions see www.kamivids.com and coming soon Club Bikini (high brow stuff!), Popbait (celebrity show), REEL men (eye candy for girls) & we are moving quickly towards our goal of being the worlds best aggregator of programs to major ISP's, IPTV platforms, web broadcasters and mobile opertors world wide.
New Advertising Technology - SeamBi
Hi all,
Check out this sample of latest in web advertising formats
http://www.addmagic.biz/Customer.php?name=Hitch%20Hikers%20Pre%20Roll%20with%20Nike%20Art&path=24_7_realmedia/prerolls/112_nikey.flv#
This shows a short 2 second pre-roll and shows a embedded advert (like product placement). The product placement can be dynamically changed so that it shows a local advertiser in each market that it is viewed in. i.e clip is viewed in Australia advert is for VB, in UK, its Fosters, in US its Bud etc.
We are also working on another partner who makes products in our videos clickable. This matches with a Sku and then you can click and buy that product (via relationships with 50,000 online retailers)..brilliant!
Check out this sample of latest in web advertising formats
http://www.addmagic.biz/Customer.php?name=Hitch%20Hikers%20Pre%20Roll%20with%20Nike%20Art&path=24_7_realmedia/prerolls/112_nikey.flv#
This shows a short 2 second pre-roll and shows a embedded advert (like product placement). The product placement can be dynamically changed so that it shows a local advertiser in each market that it is viewed in. i.e clip is viewed in Australia advert is for VB, in UK, its Fosters, in US its Bud etc.
We are also working on another partner who makes products in our videos clickable. This matches with a Sku and then you can click and buy that product (via relationships with 50,000 online retailers)..brilliant!
Thursday 5 July 2007
Thursday 21 June 2007
The Death of Mobile Content?
The mobile content business (as we know it) is stumbling & is going to die. We (mobile content suppliers) used to be happy to supply operators and get our 50% of 50% of 50% of £1 from a clip that did 10,000 downloads. Now we are seeing more sophisticated consumers sideloading, creating there own content or just getting pissed off with the whole "10 click to get some OK content" experience (we all know that a 30 sec clip only has so much value).
Also recent changes by Tier 1 operators mean that content companies are either having to pay for promotional space or are looking to advertisers to fund their content. Right now its way to early for advertisers to be supporting content sales. This will only happen when the big web players Google / Yahoo / MSN move into mobile ad sales with a easy to use consistent platform like we see on the web. I believe this is 18-24 mths away ...and I'm an optimist.
This is the beginning of build it and they will come. Give content away for free and figure out how to monetize it later type business. Take Vodafone and YouTube. Why does Vodafone do a deal with YouTube and then YouTube a few months later launches their own free to mobile service. Simply because while Vodafone might not say it publicly they realise that they are going to be an ISP not a content player. They will continue to sell brilliant voice/data packages and leave the content side to the companies who speciliase in this. Unfortunatley for those of us who have built pay / view mobile content companies this business is going to have serious heart failure over the next year.
While I'm down on the prospects of that part of my business now, I am damn excited about it in the future. What this process will do is make data cheap, help consumers feel secure in surfing the mobile web, increase innovation by breaking down the walled gardens and build by a factor of x the global audience. This will all add upto an attractive platform for advertisers to get involved with and spend their much needed cash to subsidize mobile content. Free content to the consmer is the key.
Paid for content as always will remain the preserve of major sports, exclusives & the adult business. No changes there then.
Also recent changes by Tier 1 operators mean that content companies are either having to pay for promotional space or are looking to advertisers to fund their content. Right now its way to early for advertisers to be supporting content sales. This will only happen when the big web players Google / Yahoo / MSN move into mobile ad sales with a easy to use consistent platform like we see on the web. I believe this is 18-24 mths away ...and I'm an optimist.
This is the beginning of build it and they will come. Give content away for free and figure out how to monetize it later type business. Take Vodafone and YouTube. Why does Vodafone do a deal with YouTube and then YouTube a few months later launches their own free to mobile service. Simply because while Vodafone might not say it publicly they realise that they are going to be an ISP not a content player. They will continue to sell brilliant voice/data packages and leave the content side to the companies who speciliase in this. Unfortunatley for those of us who have built pay / view mobile content companies this business is going to have serious heart failure over the next year.
While I'm down on the prospects of that part of my business now, I am damn excited about it in the future. What this process will do is make data cheap, help consumers feel secure in surfing the mobile web, increase innovation by breaking down the walled gardens and build by a factor of x the global audience. This will all add upto an attractive platform for advertisers to get involved with and spend their much needed cash to subsidize mobile content. Free content to the consmer is the key.
Paid for content as always will remain the preserve of major sports, exclusives & the adult business. No changes there then.
Thursday 7 June 2007
Star Trek Cribs - The Director's Cut
One of my personal favourites and a direction MoMedia is heading in
Tuesday 20 March 2007
MoMusic Channel Launch on iTunes
This is our new MoMusic Channel- a blend of some of the worlds greatest rock gods give interviews in a relaxed documentary style format.
The first epside is Kurt Cobain- All Apologies courtesy of Impact Films.
Hope you like it
Go to:
http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=217733524
The first epside is Kurt Cobain- All Apologies courtesy of Impact Films.
Hope you like it
Go to:
http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=217733524
Monday 12 March 2007
New Product launch - Kamikaze Videos
Ok been a little quiet lately. We are launching a new Kamikaze Videos Site this week. if you want a sneak preview of how its shaping up check out this video
http://link.brightcove.com/services/link/bcpid348384889/bclid626972057/bctid626893416
More to come later including;
Kami Buddy - a downloadable app for your desktop that sends you the craziest video of the day automatically to your desktop.
Kami Mobile- our mobile Mobizine downlaodable app that delivers the craziest clip of the day to your mobile.
Kamunity- our mobile community input this into your phones browser http://momedia.kamikaze.airg.ca Powered by AirG. Plugs you into a community of over 10m global mobile users. Its basic chat without having to pay for text messages. We will build video, pics etc onto this soon.
Steal This Video- we actively encourage users to steal our content and do what they like with it. Utilizing Brightcove means we can still monetize it with some ads plus we are working with a number of companies to do virtual ad placement etc to allow us to remove any banner ads and let the content be really naked and free!!
Will keep you updated as it all unfolds.
http://link.brightcove.com/services/link/bcpid348384889/bclid626972057/bctid626893416
More to come later including;
Kami Buddy - a downloadable app for your desktop that sends you the craziest video of the day automatically to your desktop.
Kami Mobile- our mobile Mobizine downlaodable app that delivers the craziest clip of the day to your mobile.
Kamunity- our mobile community input this into your phones browser http://momedia.kamikaze.airg.ca Powered by AirG. Plugs you into a community of over 10m global mobile users. Its basic chat without having to pay for text messages. We will build video, pics etc onto this soon.
Steal This Video- we actively encourage users to steal our content and do what they like with it. Utilizing Brightcove means we can still monetize it with some ads plus we are working with a number of companies to do virtual ad placement etc to allow us to remove any banner ads and let the content be really naked and free!!
Will keep you updated as it all unfolds.
Wednesday 24 January 2007
TinyURL.com
My brother sent me this today. Its called tinyURL.com and it esssentially shrinks a long cut and paste URL into a short 24 letter version that is handy for emails & on mobiles. The key is the link doesnt get broken by different email settings etc.
Why is this interesting?
Each URL a user gets shortened using tinyURL.com is unique i.e If I am looking at a car page and someone else looks at that same car page then it gives the same URL by TinyURL.com when the link is submitted. Therefore this interest can be tracked by them. This interest in a particular car is clearly worth a lot as there is a high chance someone is researching to buy such a car, if they have bothered to shorten the URL to get send it to someone else (maybe the wife?) to review.
Now if your an advertiser selling similar cars then you will want to place your ad right here. It really doesnt get any better in terms of targeting ad's to potential buyers of your product. For interviews and analysis go to David Berlinds blog at http://blogs.zdnet.com/Berlind/?p=200 . He thinks its the next YouTube. I'm not so sure but its certainly an interesting tool for contextual advertising.
Why is this interesting?
Each URL a user gets shortened using tinyURL.com is unique i.e If I am looking at a car page and someone else looks at that same car page then it gives the same URL by TinyURL.com when the link is submitted. Therefore this interest can be tracked by them. This interest in a particular car is clearly worth a lot as there is a high chance someone is researching to buy such a car, if they have bothered to shorten the URL to get send it to someone else (maybe the wife?) to review.
Now if your an advertiser selling similar cars then you will want to place your ad right here. It really doesnt get any better in terms of targeting ad's to potential buyers of your product. For interviews and analysis go to David Berlinds blog at http://blogs.zdnet.com/Berlind/?p=200 . He thinks its the next YouTube. I'm not so sure but its certainly an interesting tool for contextual advertising.
Thursday 11 January 2007
BT Vision & Apple TV
I met with the commercial head of BT Vision today to get an update ( and sell some content of course) and I have to say as IPTV services go this is the one that I am going to sign to. OK I live in the UK so it makes sense geographically but the features that are being built into this platform - movies, TV, freeview (free to air), plus niches - sports, ethnic channels (watch out for an Aussie channel I'm working on for my own indulgence), food, etc. Plus community and user generated features like users creating channels, uploading all their media, sharing with friends, chat, video conferencing, instant messenger the list goes on. You get a free box that has 'freeview' (free digital channels) plus into into your TV and connect to a min. 2MB connection. To watch you either pay a monthly subscription or rent shorts, episodes, movies which are streamed. You will also be able to downlaod to own (D.T.O) and watch on your TV or PC.
Now I compare that to Steve Jobs announcement yesterday and while his Apple TV box 'looks' pretty and has a really nice slick interface you still have to pay US $299 for the box plus have a computer connected to serve the media &/or be tied into i-Tunes. Its damn hard to bet against Apple on this but since I'll have to wait to see their box in action I'm going to give BT IPTV a run.
I'll let you know how this baby performs once I'm up & streaming.
Now I compare that to Steve Jobs announcement yesterday and while his Apple TV box 'looks' pretty and has a really nice slick interface you still have to pay US $299 for the box plus have a computer connected to serve the media &/or be tied into i-Tunes. Its damn hard to bet against Apple on this but since I'll have to wait to see their box in action I'm going to give BT IPTV a run.
I'll let you know how this baby performs once I'm up & streaming.
Wednesday 10 January 2007
The Venice Project
The guys behind Kazaa and Skype plan to disrupt TV as much as they did with music and Telecoms
http://gigaom.com/2006/12/21/first-look-venice-project/
Screen shots at the bottom.
My view: the biggest thing this will do is allow you to real-time recommend a program or channels to your mates as well as ‘program’ your own channels and send them to your mates like you can do on Pandora ( see www.pandora.com )
http://gigaom.com/2006/12/21/first-look-venice-project/
Screen shots at the bottom.
My view: the biggest thing this will do is allow you to real-time recommend a program or channels to your mates as well as ‘program’ your own channels and send them to your mates like you can do on Pandora ( see www.pandora.com )
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