The Changing Landscape of Film/TV Rights- why VoD rights could be a steal

It seems only a couple of years ago the industry struggled to come up with some acceptable definitions for digital video distribution rights. At MoMedia we would chop them into fine slivers if we were selling them and get the whole shopping basket thrown in, if we were buying them. So we would sell them based on the business model, transmission means & device. Business models- TVoD = Transactional VoD (renting), SVoD= subscription, AVoD/FVoD = ad funded, DTO= Download to Own. Generally all of these where covered by the umbrella of EST = Electronic Sell Through. Next up was the means of transmission - mobile/wireless, broadband/fixed line, cable, satellite, Over the Air (OTA) and finally the device = mobile, PC/Mac, TV Now with both the proliferation of devices plus the fact that many can access the content via 2 or more transmission methods and often using a variety of business models things have suddenly changed. If I license linear TV rights to you, what happens when someone views it through a catch up TV service (YouView), on their ipad, over wifi as part of a SVoD catch up service? So what do you buy? All rights, across all devices and transmission methods, globally? if you can afford it..otherwise you need to focus very clearly on linear v's VoD. If you need linear then assume you will need to add VoD. If you are interested in VoD only however I think this could over time be the better value deal, as if you are covered off for all IP connected devices you will be able to deliver into the living room without paying for the Linear rights...a potentially disruptive back door to those bigger ad budgets targeting the sofa. Why could this be of better value? A good friend of mine (who runs a major FMCG) keeps telling me about these amazing ads his brands have done on TV...I keep replying I have never seen them ever since we pause live TV. Live Pause even more than pre-recording is changing the TV landscape. As more and more advertisers realize that no one is watching they are going to drive their ad spend onto VoD and create new ad formats for TV. Many of these will be designed to engage with audiences using tech & services only available via IP. So if you own those IP to any device VoD rights...all of a sudden these could look like a steal.