From C21 Media
Telecom Italia has closed a deal with Endemol-backed digital distributor MoMedia International that brings three classic children's series to its IPTV services.
The agreement sees Italy's largest telecoms firm acquiring Hit Entertainment's Thomas & Friends and Pingu; and Classic Media's Casper & Friends for its IPTV platforms.
These include broadband TV service Cubovision, which launched in December 2009 and includes DTT channels, on-demand pay-per-view and interactive web services.
The shows will initially roll out through set-top boxes and connected TVs, with smartphones and tablets to follow "in the near future."
Telecom Italia's head of broadband content Paolo D’Andrea said: "By signing this deal with MoMedia, we confirm the special attention our broadband TV offering pays to family audiences, including kids, and to their need for high-quality content."
a blog about digital video distribution via IP (Mobile, IPTV, Web, Cab/Sat VoD, Connected TV). Its aim is to inform about distribution platforms & business models. See www.momediatv.com ..and sports I love too!
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